My Role: Design updates as well as custom coding including:
- Engineered a high-conversion e-commerce engine featuring a sophisticated promotional logic system for real-time coupon validation and gift card processing.
- Integrated complex third-party ticketing APIs, including Ticket Evolution, to facilitate real-time inventory management and secure transaction flows.
- Deployed dynamic, interactive UI components utilizing jQuery and TicketUtils, enabling users to visualize seat locations via responsive, data-driven seating charts.
- Optimized the digital marketing pipeline by aligning technical SEO architecture with Google Ads (AdWords) campaigns to increase Quality Score and lower Customer Acquisition Cost (CAC).